Google Anvato Acquisition – It’s just the beginning
The cloud is transforming the way video content is created and distributed to an array of connected devices, as well as the way users engage with this content. And in recent years, the adoption of over-the-top (OTT) technologies has emerged as a critical platform for delivering rich audio, video and other media via the Internet.
With OTT adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television.
Anvato is a provider of software for encoding, editing, publishing and distributing internet video and its huge profile customers include, NBCUniversal, Univision Communications, Scripps Networks, Fox Sports and Media General.
While terms of the deal have not been disclosed, the acquisition will see the Anvato technology and the team become integrated into the Google Cloud Platform group.
The IPTV services player was launched in 2007 and grabbed Google’s attention in 2014, when it was one of the technology partners used by Fox to live stream of Super Bowl XLVIII, which had a peak audience of 1.1 million concurrent streams.
The Google Anvato acquisition follows a raft of similar video infrastructure and cloud-based video deals across the industry. Amazon acquired Elemental Technologies, a video-encoding and content delivery technology company, last September. While in January IBM swooped on video-streaming services provider Ustream following the acquisition of video-on-demand management firm Clearleap a month earlier. The combined acquisitions became the basis of IBM’s newly created Cloud Video Services unit.